Developed and executed integrated campaign to reduce energy use in the municipal and residential sectors for a federal Recovery and Reinvestment Act grant. Nearly 2,000 residents pledged to make energy-saving lifestyle changes.
● Community outreach: sponsorships, neighborhood association partnerships and volunteer coordination
● Digital communications: managed social media, assisted with Cleaner Greener Lincoln's website redesign and hosted monthly video segment that updated the community on energy efficiency and campaign progress
● Traditional communications: planned and executed advertising strategy